Module 03

Finding Your Voice

Ok you found your people... but what are you actually saying?

Part One

Connecting to your values

Before you write a single word to anyone, remember what it's all for. Choose the three values that anchor why you're doing this in the first place.

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These are why you're doing this. Come back to them when the blank page feels scary.
Part Two

The Unignorable Framework

An unignorable email has at least three of these four qualities. Click each one to learn more.

Specific +
It could only come from you and only be sent to them. If you could swap the name out and it still works, it's not specific enough. The more specific you are, the more someone feels truly seen.
Generous +
Show up in service of their work, not yours. Be a breath of fresh air. Even successful people are longing to be understood. Generosity can be as simple as a specific, genuine compliment.
Honest +
The fastest way to cut through the noise and find something real. Write how you actually feel in the moment. Vulnerability adds to trust, it doesn't subtract from competency. Honesty is the antidote to performative networking.
Relevant +
Elevate what they're already doing, right now. Don't let "I have nothing relevant to offer" stop you. Relevancy can be as simple as thoughtful feedback on something they just shipped, wrote, or shared.
Aim for at least three. You don't need all four every time.
Part Three

One rule worth breaking

Choose the one rule that resonated with you most. This is the one you're going to carry into your reach outs this week.

01
Skip small talk at all costs.
02
If it feels natural to you, leave your apologetic language in there.
03
It's okay to send an email with no ask at all.
04
You are not bothering anyone and the story you're telling yourself about being an inconvenience is sabotaging your life.
05
Brevity is beautiful, of course, but an unignorable email cares not about length, only about quality.
06
Remove the professional veneer coating your communication. Experiment with writing the way you text your best friend.
07
You don't need to "keep your network warm" just for the sake of it. It's completely natural to lose touch with someone and then follow up with them five years later. Don't stress.
08
Don't wait for the "right moment" to reach out. There is no right moment, except right now.
09
If it feels more natural to speak instead of write, try something funky like send a video or voice memo.
10
"Best" is the mustard paint of email sign-offs. Lose it forever.
Part Four

Draft Review Studio

Write a draft, then highlight the parts that are specific, generous, honest, and relevant. See what you're already doing well and where you can push further.

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Share it in #reach-out-drafts for feedback, or send it.
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